Things to Consider in Logo Design

Designing a logo seems very easy at first glance. However, once you start looking at the methodology and parameters factored into each design, the art of logo design quickly become complex and challenging. This short article outlines some of the more important...

Serif versus Sans Serif Type

Chances are good that you’ve looked through the dozens of fonts installed on your computer and seen the word ‘serif’ or ‘sans serif’ and at some point wondered what in the wold these words actually mean. The short answer is these are two...