Origins of Serif Type

In broad terms, there are two basic types of fonts out there, the serif and the sans serif. If you aren’t a typographer or graphic designer, chances are you will have no idea which you are looking at or even what a serif is. This article will give you a brief...

22 Tips to Improve Your Marketing Program

Marketing is often one of the most misunderstood aspects of business. Too often people think advertising and marketing are the same things, where in reality, advertising is a subset of marketing. What is marketing? The simplest definition is marketing includes...

Conversion Funnels 101

Using conversion funnels in marketing is nothing new, however in the past few years they have become one of the primary focuses for websites. Personally, I believe they should be the primary goal of every home page and the primary function of every landing page. I...