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How to Select a WordPress Theme

Choosing a WordPress theme can be a daunting task, primarily due to the fact that there are literally thousands of free or low costs themes available for download. Trying to make a decision among these can be extremely overwhelming. Because of this, I have compiled a...

Typography 101

There are a few basic terms that we use when we start talking about typesetting which will be helpful for clients to be aware of when dealing with graphic designers. I’ve listed a few of the more common terms below along with a short description of each. Kerning...

Seven Reasons Rich Organic Content is Better

Building high quality, rich organic content for your website is one of the single best things you can do to boost long term SEO rankings. In contrast, one of the quickest and short term solutions is external link building. Link building is also one of those dicey...

Do-It-Yourself Market Research

Market research is the collection and analysis of data, and it is essential for every business, product or service. Unless you do the necessary research, you’re just hoping for some luck because you have no idea if what you’re offering is needed, wanted or...

Origins of Serif Type

In broad terms, there are two basic types of fonts out there, the serif and the sans serif. If you aren’t a typographer or graphic designer, chances are you will have no idea which you are looking at or even what a serif is. This article will give you a brief...

22 Tips to Improve Your Marketing Program

Marketing is often one of the most misunderstood aspects of business. Too often people think advertising and marketing are the same things, where in reality, advertising is a subset of marketing. What is marketing? The simplest definition is marketing includes...