Things to Consider in Logo Design

Designing a logo seems very easy at first glance. However, once you start looking at the methodology and parameters factored into each design, the art of logo design quickly become complex and challenging. This short article outlines some of the more important...

Serif versus Sans Serif Type

Chances are good that you’ve looked through the dozens of fonts installed on your computer and seen the word ‘serif’ or ‘sans serif’ and at some point wondered what in the wold these words actually mean. The short answer is these are two...

Gestalt Design Theory

What is gestalt design? As you might have guessed, gestalt is a German word. There is no perfect translation in English. A close translation might be “a pattern of elements so unified as a whole that its properties cannot be derived from a simple summation of...

Goals for a Paperless Office

One of my goals in 2011 was to put a priority on converting to a paperless office. Beyond saving a few trees, some of the advantages of the paperless office are less clutter, better organization, and moving to one system of record tracking instead of two (paper and...

Seven Website Essentials

There are many ways to build a website and plenty of advice our there on how to do it. Below is a list of seven essentials to consider when building your site. 1. Original Content You can, of course, copy articles from other locations on the web and give proper...

SEO 101

Our world today is filled with tons of tech style acronyms—SEO is just one of many. SEO is “search engine optimization” and can be divided into two basic categories, organic and external. This article will give a brief description of SEO and how it may...

What is a Site Map?

What is a Sitemap and why is it important? There are two basic kinds of visitors who come to websites. One is the live person like yourself, the other are sometimes called ‘bots’ or ‘crawlers.’ The second category are basically just software...